At Paytm Insider, we’ve been facilitating digital experiences for artists, organisers and customers.

We’ve hosted over 30,000 digital events, and aren’t slowing down. Here are a set of guides to help you craft memorable event experiences for your fans.


Guides to help you create the best represented version of your digital event. Read through some of our best practices on how to organise a virtual and on-ground event and make it a memorable experience for your audience.

How to set up a digital event

Read about how you can setup, publish and manage your digital events on our platform. Choose from a list of digital plans crafted to fit your event format. This article covers key features you'll find on your dashboard, like how to invite a guest and communicate with your attendees before and after a show.

How to set up an on-ground event

Read about how to setup an on-ground event from your publisher account. You can add a venue within minutes, add health and safety precautions followed at your event, set up discounts and access sales data.

Interactive Streaming - Adding interactive elements to your digital event

Learn how to host a live online event and stream your content live. Add interactive elements to your live stream as you engage and interact with your audience in realtime via live chat, polls, Q&A and more.

Theatre Mode - Add a video on Paytm Insider and create a show.

Record interesting content, upload it and create multiple shows instantly.

Basics of creating an Event Card

This guide will help you create an event card with all the points you need to keep in mind like logo placement, font selection, content placement and more. Read about what colors, fonts and images work best together.

Best practices for your Event Page

While a basic event page does the job, enhancing it to bring out its core essence and value proposition goes a long way in improving customer opinions and brand affinity, eventually leading to higher sales. Read on to know more about evolving your event page into the best version of itself.

Communicating with your Audience

Here's a best practices guide on sending communications to your ticket buyers. How do you give them timely updates and tips and ensure they know someone is looking out for them, without sounding like their mother, an annoying spammer or a clingy ex? Find out here!


Tips and tricks on hosting for your D-day!

Best Practices for Artists & Creators

This article is your event's Assistant Director, DOP, Sound Dada, Spot Boy rolled into one. Enough said.


Useful information for your event attendees for you to pass on.

Joining an Interactive Event

Ensure your customer's are all set to join your interactive event on time by sharing this guide on how they can join an interactive streaming event on Paytm Insider with them. Read more

#4: Case Studies

How organisers and brands use our platform to host interesting event formats.

Digital Events, Elevated!

Read about our online streaming player with features like watch parties, global chat and spotlight videos that organisers and brands used to host festivals, workshops, comedy and music event formats.

We're evolving!

Like any other good technology, our Online Event platform is constantly evolving to keep up with the latest demands and market trends. We are adding new features and functionalities almost every week. Keep an eye out here for new posts and feature guides.

Last but not the least, join our Organiser Community for latest updates and info. We are there 24x7 to guide you personally through your journey.

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Find the best experiences happening out there in your city or enjoy handpicked content while sitting comfortably at home. Paytm Insider is your go-to place to figure out what to do today!


Kickstart your resolution to party hard. Experience LIVE music, comedy, poetry, theatre, sports & so much more…

Watch and cheer for your favourite teams, Discover new hobbies with workshops & courses And Groove to the beats of your favourite artists.

Curated & Handpicked EventsPaytm Insider aims to give you experiences in Online worth your time and money, and hopefully, encourage you to try something new. Be it curing post-work blues or making your weekend (more) awesome, you'll find it here. Explore live events (music, comedy, theatre, art); dining experiences; weekend getaways (treks, adventure, tours, travel, cycling, amusement parks); and live sport (cricket, football, kabaddi, badminton) matches; workshops (photography, marketing, cooking, baking, painting) and more.
Music Events: Gigs & FestivalsCalling all music lovers! Watch your favourite artists, live - at festivals, club shows, gigs or concerts. Paytm Insider has the best curated music events, across genres: rock, metal, EDM, pop, fusion, hip-hop, jazz, classical, Bollywood and world, at some of the best live music venues in the country. Paytm Insider hosts several top properties, including Bacardi NH7 Weekender, Timeout, SulaFest, Mood Indigo, Gaana Crossblade Music Festival, Locals DISTRICT, Lager n Barrel, MPower Fest. Also look forward to superstars like Arijit Singh & AR Rahman hosting their tours here.
Comedy Shows & EventsWho doesn't enjoy a good laugh? You'll find the latest shows by the best Indian comedians - Zakir Khan, Kanan Gill, Biswa Kalyan Rath, Kenny Sebastian, Comicstaan finalists (Nishant Suri, Rahul Dua & others) and more, on Paytm Insider. Catch them doing tours of their specials, trying new material, hosting an open mic, and more. Catch the big names of comedy at Headliners and LOLStars; or shows to see up-and-coming comics enthrall audiences, and open mic events where you'll see and cheer on fresh talent! International legends like Russel Peters, Eddie Izzard & Bill Burr have ticketed here in the past.
Cheer Your Favourite Sports Team On!Paytm Insider is home to world-class sporting experiences across India: Vivo Indian Premier League, Indian Super League (FC Goa, Kerala Blasters, Jamshedpur FC, Mumbai City FC, Delhi Dynamos), Vivo Pro Kabaddi (Tamil Thalaivas, U Mumba, Haryana Steelers, Bengal Warriors, Jaipur Pink Panthers), I-League, Vodafone Premier Badminton League, Premier Futsal, and international cricket matches (Test, T20 and ODI). Can't get to a stadium? You'll find amazing screening experiences too - especially the EPL, Champions League and F1.
Weekend Travel: Trekking, Camping & AdventureAfter a tiring week, one of the best ways to unwind is to head to the great outdoors. You will find excellent options for trekking, camping & adventure activities like white water rafting, waterfall rappelling and paragliding near Online. Paytm Insider teams up with experienced and responsible travel groups and event organizers so you have a memorable and safe experience. These events are for novices as well as experienced folks. You will also find special seasonal experiences like fireflies, camping, rafting and more on Paytm Insider.
Paytm Insider

Paytm Insider is a platform that helps you discover and buy the best in events, travel and food in your city. We strive to curate experiences that are worth your time and money, possibly something you have never tried before.

For event organizers

Paytm Insider is built by the same team that created Bacardi NH7 Weekender (us) and we sure know what goes into putting together a great experience. Our technology, marketing and customer support can help you build a community of not just ticket buyers, but also fans.